Caberfae Peaks Walkthrough

01 · Where Things Stand

The overall picture.

Caberfae owns the brand searches and anything with "Cadillac" in it. Where it gets tougher is the bigger Northern Michigan category terms, where Crystal Mountain and Boyne are everywhere.

Authority Score

+1 vs. prior

Organic Traffic / mo

35.4K

+0.36%

Organic Keywords

1.8K

−49.08%

Referring Domains

1.1K

+0.29% · 252K backlinks

Paid Keywords

No Google Ads spend

AI Visibility

227 mentions across 28 cited pages

Worth flagging

The organic keyword count dropped about 49%.

Traffic is technically up a hair, but the number of different searches the site catches has shrunk. Fixable with some fresh seasonal pages and a regular content cadence around the three pillars: skiing, golf, weddings.

AI search is showing up.

Caberfae gets mentioned 227 times across AI search engines, but only ends up cited on 28 actual pages. ChatGPT and Google's AI Overview do most of the work. Gemini barely cites anything (only 2 pages out of 59 mentions).

Mentions and citations by engine

Engine	Mentions	Cited Pages
Google AI Overview	85	8
Gemini	59	2
Google AI Mode	52	11
ChatGPT	31	14

Source: Semrush, United States, May 26, 2026.

02 · Tracked Keywords

36 keywords being tracked. 12 are ranking. 5 in the top three.

Brand searches and anything Cadillac-specific are locked in. The bigger category terms that bring in new visitors are the work.

Tracked

Ranking

Top 10

Top 3

Avg. Position

16.4

Featured Snippets

What's already working (5 keywords in the top 10)

Home base is solid. Anywhere "Caberfae" or "Cadillac" shows up in the search, the site wins or sits near the top.

Keyword	Position	Landing page
caberfae peaks	#1	/home/
ski resort cadillac mi	#1	/home/
caberfae peaks wedding	#5	/wedding-receptions/
ski rentals michigan	#6	/home/rentals/

The ones sitting on page 2 or 3 (closest to a real impact)

These are the highest-impact spots. Already ranking, just need a push to get to page one.

Keyword	Position
mountain wedding venue michigan	#17
michigan lift ticket prices	#26
northern michigan wedding venues	#26
michigan ski resort wedding	#27
michigan wedding resort	#31
wedding venues cadillac mi	#34
michigan ski season pass	#41
caberfae peaks golf	#45

The map pack

0 out of 15 local-pack keywords show Caberfae.

Of the 15 tracked keywords where Google shows the Maps 3-pack (the boxed map result at the top of search), Caberfae doesn't appear in any of them. The map pack drives a lot of bookings for service businesses, and it's mostly fixed through Google Business Profile, not the website itself.

03 · Ski Resort Competition

Crystal and Boyne own the category. Tree Tops is closing in on rentals.

"Northern Michigan ski resorts" is basically a Crystal vs Boyne race for the top two spots. Caberfae doesn't show up in the top 10 here, even though the audience is shopping the same lift tickets, season passes, and rental gear.

Crystal Mountain

crystalmountain.com · 18 shared keywords · avg pos 18.4

Outranks Caberfae on1 keyword

Keywords they rank for, we don't12

Where they win michigan ski resorts#1 ski rentals michigan#1 michigan snow report#4 destination wedding michigan#10

Boyne Mountain

boynemountain.com · 16 shared keywords · avg pos 19.9

Outranks Caberfae on3 keywords

Keywords they rank for, we don't10

Where they win michigan lift ticket prices#1 northern michigan ski resorts#2 michigan ski resorts#5 snowboarding in michigan#6

Tree Tops Resort

treetops.com · 19 shared keywords · avg pos 22.5

Outranks Caberfae on4 keywords

Keywords they rank for, we don't11

Where they win golf getaway weekend michigan#1 ski rentals michigan#2 michigan ski resort wedding#6 michigan lift ticket prices#16

Nub's Nob

nubsnob.com · not in tracked overlap

Category footprintNiche

Threat levelLow

Read Nub's Nob doesn't show up on any of the 36 tracked Caberfae keywords. They run on direct-brand traffic and Harbor Springs proximity, not the Cadillac search market.

Full SERP for "northern michigan ski resorts"

Position	Domain	Title
#1	crystalmountain.com	Crystal Mountain \| Michigan Ski, Golf & Spa Resort
#2	boynemountain.com	Boyne Mountain: Northern Michigan's Four-Season Resort
#3	skiresort.info	Ski resorts Michigan
#4	michigan.org	Comprehensive Guide to Ski Resorts in Michigan
#5	highlandsharborsprings.com	Premier Ski & Golf Resort in Northern Michigan
#7	mtbohemia.com	Mount Bohemia, Extreme Skiing
#9	shantycreek.com	Northern Michigan Ski Resort
Not ranking	caberfaepeaks.com. Room for a dedicated "Northern Michigan ski resort" landing page.

04 · Golf Course Competition

Directories and Boyne Golf split the category.

"Best golf courses Northern Michigan" gets carved up between Reddit, Golf Digest, and Boyne Golf. Three different competitors with three different angles.

Boyne Golf

boynegolf.com · #3 for "best golf courses northern michigan"

Why they win Dedicated golf-only domain separate from boynemountain.com, with a page for each course and dedicated landing pages for stay-and-play packages.

Tree Tops Resort

treetops.com · #1 "golf getaway weekend michigan" · #5 "best golf courses northern michigan"

Why they win They own the "golf trip / weekend getaway" frame. Caberfae's $119 unlimited golf membership is a sharper offer, it's just buried in the site.

Evergreen Resort

evergreenresortmi.com · Cadillac · the literal next-door competitor

Why they matter #8 for "golf courses near cadillac". That's the local search that should default to Caberfae. There's already a relationship here (the $119 golf membership ad even points to the Evergreen 27-hole course), worth leaning into in the messaging.

Golf Digest & GolfPass

Editorial directories · positions #2 to #5 on category searches

Why they win Big domain authority. The play isn't to outrank them, it's to make sure Caberfae has strong listings on both, with a link back.

Full SERP for "best golf courses northern michigan"

Position	Domain	Title
#1	reddit.com	Best Courses in Northern Michigan : r/golf
#2	golfdigest.com	The best golf courses in Michigan
#3	boynegolf.com	Boyne Golf: Michigan Golf Resorts \| Best Golf Courses
#4	northernmichiganescapes.com	Discover Northern Michigan's Top Golf Courses
#5	treetops.com	Play Five Of Michigan's Best Golf Courses
#7	top100golfcourses.com	Michigan Ranking, Golf Courses
#8	bayharborgolf.com	Bay Harbor Golf Club: 27-Holes on Lake Michigan
Not ranking	caberfaepeaks.com. The brand keyword "caberfae peaks golf" itself only sits at #45.

05 · Wedding Venue Competition

Castle Farms owns the map pack. Caberfae isn't in it.

Weddings is probably the highest revenue per lead, and it's the category where the map pack matters most because couples shop venues visually. Three actual venues (not directories) take the map pack on the Northern Michigan wedding searches.

Castle Farms

castlefarms.com · Charlevoix, MI

Map pack appearances1 (avg pos #1)

Organic spot#5 for "northern michigan wedding venues"

Why they win Strong Google Business Profile, wedding-only domain, decades of reviews, and the venue itself is photogenic enough to dominate Pinterest and Instagram referral traffic.

Bay View at Gallagher Farms

bayviewatgallagherfarms.com · Suttons Bay area

Map pack appearances2 (avg pos #2.5)

Organic spot#8 for "northern michigan wedding venues"

Why they win "Venue plus distillery" hybrid positioning gives them press coverage and a built-in differentiator. They show up in the map pack for both "northern michigan" and "winter wedding venue" searches.

The Cobblestone Farm

thecobblestonefarmtc.com · Traverse City

Map pack appearances2 (avg pos #2.5)

Strength"Rustic" searches

Why they win Owns the rustic / barn aesthetic at #2 in the map pack for "rustic wedding venue michigan". Caberfae's mountain wedding angle is differentiated and uncontested, currently sitting at #17.

Map pack winners across the major wedding searches

Keyword	Map Pack #1	Map Pack #2	Map Pack #3	Caberfae
northern michigan wedding venues	Castle Farms	Bay View / Gallagher	Cobblestone Farm	#26 organic, not in map
outdoor wedding venue michigan	Lake House	Birchview Outdoor	Crooked River	Not ranking
winter wedding venue michigan	Zingerman's Cornman	Planterra	Bay View / Gallagher	Not ranking
rustic wedding venue michigan	Black River Barn	Cobblestone Farm	Hidden Vineyard	Not ranking
all inclusive wedding venue michigan	Lake House	Greencrest Manor	Planterra	Not ranking

The angle worth owning

"Mountain wedding venue" is sitting there for the taking.

Caberfae already ranks #17 for "mountain wedding venue michigan", and no other Northern Michigan venue claims that angle. Not barn, not lakefront, not rustic. Mountain. Working that single phrase across the website, the Google Business Profile, and the Meta ad copy is straightforward work.

06 · Current Meta Ads

Three active ads. One running since August 2024.

Right now the Meta Ad Library shows three live Caberfae ads. Two wedding creatives running since August 27, 2024, and a $119 golf membership ad that launched May 19, 2026. All static images. No video, no carousel, no real A/B variation.

Wedding Pricing Guide Active since Aug 27, 2024

"Calling all lovebirds seeking a nearby destination wedding venue." Drives downloads of the wedding pricing PDF. Single static image, no real optimization layered on top of it.

Open in Meta Ad Library

$119 Unlimited 2026 Golf Membership Active since May 19, 2026

"Membership includes a reciprocal at the 27-hole Evergreen Resort. Children 15 and under are complimentary with a membership." Sharp, specific offer. Just one creative variation in the wild.

Open in Meta Ad Library

Good news on the transfer

The Meta pixel goes with the ad account.

Everything the algorithm has learned about Caberfae visitors since August 2024 stays attached when the account transfers over. Every conversion, every audience signal, every learned placement. That means no more guessing on which platforms actually pay back. Instagram Feed, Reels, Facebook Feed tend to be the workhorses. Audience Network is usually quietly burning budget. Once the pixel data is visible, the decision on where to put the spend gets a lot more obvious.

07 · SMS & Follow-up Workflows

From form fill to booked tour, on rails.

The current setup fires a programmatic text after a form submission. Useful, but it's a one-off. Workflows treat every form fill as the start of a sequence: SMS, email, follow-up, AI fallbacks when Missy is offline, all on one timeline with everything saved on the contact record.

A single workflow for every wedding inquiry.

Build it once, runs forever. A/B testable. AI can fill in for Missy when she's offline. Every reply lands in one inbox view.

Form submit on caberfaepeaks.com. Instant SMS with the wedding pricing link.
Day 1, follow-up text if no reply. "Did the guide answer your questions?"
Day 2, email with photo highlights plus a venue tour CTA.
Day 4, AI auto-reply handles common questions (capacity, dates, pricing tiers).
Day 7, final outreach with escalation to Missy if engaged.
All replies and history land in one inbox view, attached to the lead's CRM record.

08 · Where We'd Start

Four tracks, none of which need a website rebuild.

Sequenced so the early wins fund the later ones. The data is already in Sapt to track this as it moves.

Claim the map pack

Tighten up the Google Business Profile across ski, golf, and weddings. Currently 0 of 15 local-pack keywords show Caberfae. Plenty of room to take a chunk of them.

Own "mountain wedding"

Refresh the wedding landing page around the mountain wedding angle. Push the existing #17 ranking toward the top 10 with focused content. Mirror the same language on the GBP and in the ad copy.

Diversify the Meta ads

Move from three static creatives to twenty-five-plus variations. Carousels, short video, wedding UGC, golf testimonial cuts. Trim the channels that burn budget. Layer in retargeting against the existing pixel.

Automate the lead followup

Build the wedding inquiry workflow first because it's highest revenue per lead. Golf membership next. Ski season pass after. All into the same inbox, all logged on the contact record.